Life Insurance with Value in Mind

Choosing the right life insurance coverage that gives you the most value for your money is more important than ever. Primerica developed Primerica Term with convenience and precise underwriting to help you and your family get the coverage you need at a price you can afford.

Protection Shouldn’t Be Complicated

Think of term life insurance as the foundation of your family’s financial home. Having protection in place gives you peace of mind knowing that your loved ones’ goals can live on.

We Do What’s Right - In partnership with Primerica

In 1977, Primerica’s founders witnessed their
loved ones left behind, financially, by the financial services industry. Middle-income families in their neighborhoods and communities were being sold the wrong products by people they trusted – or even abandoned in favor of higher-income clients – because they didn’t know enough about the basic HOW MONEY WORKS ™️ principles to ask the right questions or make healthy financial decisions.

What our founders saw sparked in them a powerful drive to effect change. And that drive became a movement, a passion, a purpose, and a commitment to do what’s right 100% of the time.

Innovations That Work for You

Technology enhancements and features help streamline the application process and deliver a superior product and experience:
• Precise underwriting for the perfect fit

• Industry standard security
• Identity authentication feature
• Seamless banking information importation
• Electronic signatures and disclosure delivery *Some features not currently available in Canada.

Simplified, Authentic Conversations

We’ve simplified our language across the board to make Primerica’s life insurance solutions accessible and easy to understand. We will be there every step of the way to help ensure your family gets the coverage you need at a price that fits your budget.

The Personal Touch

At Primerica, we believe in providing a great client experience in every interaction. We hope we will earn your trust – and your business – starting with our complimentary Financial Needs Analysis (FNA). The FNA allows us to take a comprehensive snapshot of your current financial health and identifies personalized solutions to help you reach your goals at every stage of life.

What Matters Most

Primerica understands how important your loved ones are to you. Talk to us today to find out how we can help you protect what matters most.

Primerica Term strikes just the right balance between convenience and value – offering easy-to-understand, personalized coverage packed with features.

Built-In Value

Primerica Term is packed with features – adding value to your coverage.
• Terms up to 35 years
• Affordable Renewal Rates

• Increasing Benefit Rider
• Waiver of Premium Rider Availability
• Terminal Illness Benefit
• Automatic Increase Request
• One Child Rider Covers All Eligible Children

• No War or Terror Clauses

Primerica: An Industry Leader Since 19772